stories worth becoming breaking news
Earned media moments
Client features
Industry commentary
Strategic observations
AI discoverability & search visibility
The kinds of conversations that shape public perception
OUR NEWS SECTION HIGHLIGHTS
Because credibility doesn't end when the headline does.
Public credibility compounds through earned media, thoughtful positioning, and stories that continue working long after they're published.
Those stories don't just influence people; they also influence AI. As more people turn to AI-powered search to research organizations, earned media has become one of the strongest signals of credibility and authority. Being featured by trusted publications doesn't just build recognition today; it helps shape how your organization is understood and surfaced tomorrow.
Recognition is built over time.
PAPER PR CLIENTS HAVE BEEN FEATURED ACROSS
Local media / Regional publications / Industry trade outlets / Podcasts / Newsletters / Community publications / Broadcast news / Broader public conversations tied to trust, growth, and leadership
October is National Community Planning Month, a time when planners, city leaders and residents celebrate the thinking that shapes where we live. Streets, parks, trails and schools all get plenty of attention this month, and they deserve it. There’s one part of a new community that never shows up on a site plan, though: its […]
Prairie Harvest Fest is Painted Prairie’s signature fall celebration, presented each year by the Painted Prairie community in Aurora, Colorado.
WINGS is best known for its monthly Second Saturday Divorce Workshops, which give women facing divorce clear, practical legal and financial information from local professionals.
How Paper PR helped bring Windler’s 1881 Park to life from a historic homestead story to a 200-guest grand opening and dedicated TV coverage.
One in four US adults balance raising kids while caring for aging parents. Discover the real financial costs of the sandwich generation and the future of senior living.
Over 51% of modern buyers now bypass traditional search engines entirely, starting their research for services, brands, and communities directly inside AI chatbots.
HipCat Media has a new name: Paper PR. Here’s the thinking behind the rebrand, and what’s staying exactly the same.
Senior living marketing in 2026 isn’t about chasing the newest tool or trend. It’s about understanding a rapidly evolving buyer.
Journalists rarely cover events simply because they exist. They cover stories.
Yesterday’s headline becomes tomorrow’s reputation.
Yesterday’s
Yesterday’s headline
becomes
Yesterday’s headline becomes tomorrow's
Yesterday’s headline becomes tomorrow’s reputation.
The strongest strategies create real momentum:
Paper PR helps organizations build the kind of momentum that keeps working.
The work keeps paying off long after it’s published.
