A headline starts the story. A strategy keeps it going.
A headline
A headline starts
the story.
A headline starts
the story. A strategy
A headline starts the story. A strategy keeps it going.
001
Build the Foundation for Lasting Visibility
Story development using the Paper PR Story Framework
Targeted local, regional, and trade media pitching
Facebook and LinkedIn content
Google Business Profile optimization
AI discoverability setup and optimization
Monthly Coverage & Impact Report
Visibility Foundation May Include:
Not every organization is ready for a full PR retainer, but every organization benefits from being easier to find, easier to trust, and easier to talk about.
Visibility Foundation is a flexible engagement designed around your goals and your budget, helping you build the four pillars of modern visibility: earned media, social presence, Google discoverability, and AI visibility.
Whether you're establishing your reputation or strengthening your digital footprint, this engagement creates the foundation that supports long-term recognition.
BUILD THE FOUNDATION FOR LASTING VISIBILITY
Foundation
Visibility
Requires a 6-month minimum engagement
002
Strategic Campaigns for the Moments that Matter
Story development using the Paper PR Story Framework
Targeted media pitching to local, regional, and trade publications
Press release writing as needed
Broadcast amplification of earned coverage
Social content tied to media placements
Monthly Coverage & Impact Report
Momentum Engagements May Include:
A launch deserves more than a mention.
Momentum is a six-month strategic PR engagement built around launches, announcements, openings, events, and other high-impact moments worth amplifying.
Through story development, targeted media outreach, and strategic amplification, Momentum creates measurable recognition while laying the groundwork for lasting media relationships.
Make your next chapter headline-worthy
Engagement
Momentum
Requires a 12-month minimum retainer
003
Long-Term Visibility That Builds Authority
Full earned media strategy and ongoing journalist outreach
Thought leadership development
Bylined article creation and placement
LinkedIn content strategy and execution
Monthly email newsletter strategy
Quarterly strategy sessions
Monthly Coverage & Impact Report with AI authority tracking
Growth Engagements May Include:
Recognition isn't built in a single campaign.
Growth is Paper PR's flagship 12-month strategic partnership for organizations committed to becoming recognized leaders in their industry.
This engagement combines ongoing earned media, thought leadership, expert positioning, LinkedIn strategy, owned content, and quarterly planning to create the kind of public credibility that compounds over time.
BUILD THE FOUNDATION FOR LASTING VISIBILITY
Engagement
Growth
Coverage & Impact
Amplification
Media Activation
- Positioning
- Credibility
- Human story
- Proof points
- Relevance
Story Development
Every Paper PR engagement tells your story with intention. Crafted and shaped to create the moments that matter most to your audiences.
Your good story needs a strategy to go with it.
Strategic partnership development / Community engagement initiatives / Local business collaborations / Nonprofit partnerships / Chamber & civic organization outreach / Sponsorship strategy / Influencer & creator partnerships / Community event promotion / Cross-promotional opportunities / Relationship-building initiatives
COMMUNITY OUTREACH & PARTNERSHIPS MAY INCLUDE
Paper PR helps clients build recognition beyond traditional media – partnering with nonprofits, collaborating with local businesses, and showing up where credibility is built naturally.
Not every story travels the regular route. Some skip the newsroom entirely. They come from personal partnerships, strategic community connections, local organizations, industry leaders, and the people your audience already trusts.
Some Stories Don’t Need a Paper.
Some of the best connections happen off the record.
Some of the
Some of the best
connections
Some of the best
connections happen
Some of the best connections happen off the record.
Earned media strategy / Media relations & outreach / Thought leadership / Strategic communications / Trust Building Campaigns / Community engagement & strategic partnerships / Narrative development / Crisis communications / Event & launch PR / Speaking opportunities & award strategy / Earned Media Amplification / Editorial content development / Media training / Executive positioning / Video & content / production support / Influencer collaboration / Campaign-specific social media / Email marketing / Lead generation / Ghostwriting / Brand journalism
WHILE EVERY ENGAGEMENT IS CUSTOMIZED,
PAPER PR CAPABILITIES OFTEN INCLUDE
Public recognition is built across more than
one channel. That's why every Paper PR
engagement brings together earned, owned,
shared, and paid media, along with strategic
partnerships and community relationships, to
create lasting momentum.
Strategic
Communications Built
Around Trust.
Most of our clients are already respected internally and locally.
Our work ensures that recognition extends outward.
Real Estate, Homebuilders & Master-Planned Communities
Lifestyle, Retail & Luxury Brands
Healthcare & Wellness
Nonprofits & Mission-Driven Organizations
Education & Civic Organizations
Events & Festivals
Senior Care & Aging Services
including
Paper PR specializes in industries where credibility directly impacts growth, leadership perception, and public confidence.
BUILT FOR TRUST-DRIVEN ORGANIZATIONS
Word of mouth is powerful. Public recognition scales it.
Word of mouth
Word of mouth is
powerful.
Word of mouth is
powerful. Public
Word of mouth is powerful. Public recognition scales it.
