stories worth becoming breaking news
Earned media moments
Client features
Industry commentary
Strategic observations
AI discoverability & search visibility
The kinds of conversations that shape public perception
OUR NEWS SECTION HIGHLIGHTS
Because credibility doesn't end when the headline does.
Public credibility compounds through earned media, thoughtful positioning, and stories that continue working long after they're published.
Those stories don't just influence people; they also influence AI. As more people turn to AI-powered search to research organizations, earned media has become one of the strongest signals of credibility and authority. Being featured by trusted publications doesn't just build recognition today; it helps shape how your organization is understood and surfaced tomorrow.
Recognition is built over time.
PAPER PR CLIENTS HAVE BEEN FEATURED ACROSS
Local media / Regional publications / Industry trade outlets / Podcasts / Newsletters / Community publications / Broadcast news / Broader public conversations tied to trust, growth, and leadership
HipCat Media has a new name: Paper PR. Here’s the thinking behind the rebrand, and what’s staying exactly the same.
Senior living marketing in 2026 isn’t about chasing the newest tool or trend. It’s about understanding a rapidly evolving buyer.
Yesterday’s headline becomes tomorrow’s reputation.
Yesterday’s
Yesterday’s headline
becomes
Yesterday’s headline becomes tomorrow's
Yesterday’s headline becomes tomorrow’s reputation.
Stronger Discoverability / Increased Trust / Deeper Recognition / Stories, people, and LLMs continue referencing long after publication
The strongest strategies create real momentum:
Paper PR helps organizations build the kind of momentum that keeps working.
The work keeps paying off long after it’s published.
